2 min read

The diagram can manage without me

By Marc Winn

Cover image for The diagram can manage without me

I am quite happy to call myself the ikigai guy when it seems useful. I have done so recently, in fact. So I can’t pretend this is a label imposed upon me by an unkind world. But I am less attached to the diagram than that introduction might suggest. I like what happened to it. I don’t particularly want to spend the rest of my life standing next to it.

In 2014, I put the word ikigai into an existing purpose diagram. I didn’t invent the Japanese concept or the four circles. I joined things that were already there, and the resulting image travelled much further than I could have imagined. There is something rather pleasing about that. A small thing escapes your immediate surroundings and starts having a life in places you may never visit.

The odd bit comes when something you’ve made becomes a convenient description of who you are. People need somewhere to begin with each other. “He did that” is useful information. It gives a conversation a way in. I just wouldn’t want it to become the only way in, or to find myself quietly arranging my interests around what would make sense beside the introduction.

I don’t feel that the most interesting thing I have to offer is ownership of a framework. It is how I might use something, or put it beside something else, or notice that it isn’t helping in this particular situation. A diagram can be useful. So can putting the diagram away. I would like to remain capable of both, including when my name is associated with it.

That feels easy enough to say about four circles. I am less sure how easy it is with all the other descriptions I carry around. Once I have told myself I’m good at something, I can begin expecting myself to keep being good at it. I might start avoiding places where I would have to be a beginner. And when something comes along that interests me for no immediately sensible reason, there is already a little committee in my head asking how it fits.

I have enough committees in my life.

Part of me would quite like a neat answer to what I am for. There would be practical advantages. Introductions would be shorter. Perhaps I could stop fiddling with the words on websites. But I also know how quickly I become interested in something that wasn’t included in the previous description. I don’t want every new interest to require a small identity crisis before I can follow it.

I still care about the questions around ikigai, and I am glad the image has given people a place to begin. I can be grateful for that without asking it to tell me what comes next.

The diagram seems perfectly capable of managing without me for a while. I would quite like to see where I end up.

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marcwinn.org. Marc's AI twin. A space to think things through in conversation.

buildmyikigai.net. Small experiments for noticing what matters and making room for it in everyday life.

50coffees.org. The 50 Coffee Adventure, Marc's practice for building connection one conversation at a time.

marcwinn.com. Where Marc works directly with founders, CEOs and leadership teams, getting to the soul of their organisation.