2 min read

The thing already on the table

By Marc Winn

Cover image for The thing already on the table

I am very good at beginnings. Give me a half-formed possibility and I can usually see its strange cousin, three hidden doors and the larger system it might become. This is useful. It is also a marvellous way to avoid discovering whether the first thing was already enough.

AI has made this almost comical. Every idea can become a platform. Every platform can become an agent. Before lunch, I can be redesigning the future when I still have not done the ordinary human thing of putting the original idea in front of another person.

For much of my life, contribution has been the easy part. I know how to pour myself into communities, causes, people and impossible problems. That is where I feel alive. It gives me purpose, connection and a role I understand: the person who sees, joins dots, gives and helps.

Receiving is more awkward.

Returning to commercial life is bringing that awkwardness into focus. Can I let something I have already made be valuable before I have made it impossibly complete? Can I allow somebody to want it, pay for it and perhaps even be changed by it without first building the next seventeen versions?

This may be why selling has often felt uncomfortable. It requires me to stop expanding for long enough to be seen. Building another system is sometimes easier than letting the existing thing become a relationship.

So I am trying to leave the thing on the table for a moment. The larger possibilities have not disappeared, and I have not become less ambitious. I am simply beginning to see that usefulness needs contact with reality. Contact cannot happen while I keep whisking the thing away to improve it.

Enough, in this sense, does not mean small or finished forever. It means ready to meet somebody.

The uncomfortable bit is that I keep looking for a design problem to solve. There may not be one. I may simply need to stop moving the thing long enough for somebody else to encounter it.

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50coffees.org. The 50 Coffee Adventure, Marc's practice for building connection one conversation at a time.

marcwinn.com. Where Marc works directly with founders, CEOs and leadership teams, getting to the soul of their organisation.