“Find out who you are and do it on purpose.” Dolly Parton Optimise your personal brand! Managing your personal identity and image as you would market a product is becoming increasingly important as the world becomes more interconnected. Use your personal brand to maximise your position in the market, your value and achievements. In today’s […]
Screw Marketing. Just be Remarkable!
By May 30, 2012 1 Comment
One of the most common questions I get asked is, ‘How can I improve my marketing?’ My answer (stolen from Seth Godin) is: ‘Be more remarkable’. Before you even think about marketing – look at what you’re taking to the market. Is it remarkable? That is: is it so surprisingly different that people will ‘remark’ […]